モンチッチのタッチッチ
シスターズランナー
パラレル
ガオヤンのミラクルホームランチャレンジ
モンチッチのタッチッチ
シスターズランナー
パラレル
ガオヤンのミラクルホームランチャレンジ
モンチッチのタッチッチ
シスターズランナー
パラレル
ガオヤンのミラクルホームランチャレンジ
モンチッチのタッチッチ
シスターズランナー
パラレル
ガオヤンのミラクルホームランチャレンジ

Next-gen in-game ads · Ad-Virtua

Blend into Gen Z enthusiasmIn-game cognitive advertising media

Deliver video ads like TV commercials on TVs and billboardsplaced across games and metaverses—and reach young audiences at scale.

Media Coverage

Sendenkaigi, AdverTimes, New R25, Nikkei Cross Trend, JCAST Trend, ASCII.jp, MarkeZine

IN-GAME ADVERTISING

You can
take over game scenes with ads

Deliver to hundreds of game titles at once. Run promotions across a wide range of genres.

Action

Fast-paced, exhilarating action

Sisters Runner

Nintendo Switch PC edition

The sisters from Sisters Royale race into an endless runner! Simple jump-and-skill controls and flexible team builds keep the run going. A Switch hit, now brought to PC on TapFun.

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SNS / Hangout

An online hangout where Gen Z gathers

Parallel

Total downloads8M+

A “hangout” app where friends enjoy games, video, and music together. Led by Gen Z and Gen Alpha, average daily time in-app exceeds three hours. Many play while on voice chat, so exposure to in-game ads stays high.

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Source: Parallel Inc., release titled “Parallel announces survey on attitudes toward games.”

Puzzle

Easy puzzles with a beloved character

Monchhichi's Touch-tch

Major IP Official tie-up app

Since 1974, Monchhichi has sold over 70 million units in more than 30 countries—this is the official puzzle game. Loved from parents to Gen Z across three generations; that recognition helps in-game ads land with real brand trust.

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Sports

Mini-games for sports fans

Gaoyan's Miracle Home Run Challenge

Pro baseball camp Booth exhibition track record

A home-run game starring Gaoyan, the official mascot of CS sports channel GAORA SPORTS. Visitors played it live at the GAORA booth during Fighters camp, drawing strong engagement.

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Games available for ad placement

The number of titles you can advertise in is

600above*

*As of April 2026. The total is growing every day.

GAME

Find the in-game ads!

See how ads appear in an actual game—from the player's point of view.

DEMOGRAPHIC

Gen Z males
— that's in-game advertising.

Reach young audiences who are moving away from TV and web ads—right in the spaces where they spend the most time.

  • Percentage of Gen Z Game Players

    Approximately 80%

    The majority play games

    Source: SHIBUYA109 Entertainment Inc.

  • Gen Z's Average Gaming Time

    Approximately 100 minutes

    A significant portion of their free time is spent on gaming

    Source: SHIBUYA109 Entertainment Inc.

  • Gender Ratio of Game Users

    • 64%
    • 36%

    Well-suited for products and services targeting male audiences

    Reference: Mitsubishi UFJ Research & Consulting 'Trends in Online Gaming' (2023)

In-game advertising case studies

Brands across industries use game spaces to deepen engagement with younger audiences.

HUNTER×HUNTER in-game advertising case study visual
Bushiroad Inc.

+26% organic web traffic, +167% dwell time*

During the in-game ad flight, organic visits to the official website were 26% higher than during the period without ads. Average time on site also rose from 1:09 to 3:04 (a 167% increase), building visibility for the game ahead of launch.

*Measurement periods: Dec 20, 2025–Jan 3, 2026 (no ad delivery); Jan 12, 2026–Jan 25, 2026 (with ad delivery).

Bushiroad Inc.

Featured placements

  • In-game placement example 1
  • In-game placement example 2
  • In-game placement example 3
  • In-game placement example 4
TOKYO DIGICONX promotion case study
XR & Metaverse Industry Show
Executive Committee

PR for a Tokyo Metropolitan Government co-hosted event

The in-game ad video surpassed one million cumulative plays, and clips showing the ad spread on short-form video platforms, sparking conversation online. We also saw cases where exposure to the ad led to event attendance*, supporting the event’s PR.

*Identified through interviews with visitors to our booth at the event.

Tokyo Metropolitan Government & XR & Metaverse Industry Show Executive Committee

Featured placements

  • Vision screen placement in 3D space, example 1
  • Vision screen placement in 3D space, example 2
  • Vision screen placement in 3D space, example 3
  • Vision screen placement in 3D space, example 4

Our materials include more examples from a wide range of industries

CASE STUDY DOWNLOAD

Download detailed case study materials for free

\ More success stories—including +167% dwell time /

Company and service brochure sample image 1Company and service brochure sample image 2Company and service brochure sample image 3Company and service brochure sample image 4

As little as 30 seconds to complete the form! Check results now.

Download for free

2 slots / week

PRICING

Simple, transparent pricing

No setup fees. Straightforward plans you can start from the minimum spend.

¥300,000/ week

Approx. 1M in-game impressions

  • No setup fees
  • Reporting included
  • Dedicated account support
  • Launch as early as the next day
  • Targeting options
  • Creative support (optional)

Frequently asked questions

  • What kind of metaverse/games can you advertise in?

    Genre You can advertise in over 400 metaverses/games with a wide range of genres including casual/action/RPG/puzzle games. Devices Many are browser games playable on any device or mobile apps for iOS and Android, with some VR-exclusive apps like MetaQuest. We can also guide you to the optimal metaverse/game for your needs. Please contact us through the inquiry form for details.

  • How many views can we expect?

    As of April 2025, total ad views have surpassed 18 million. For the latest updates or metrics for individual metaverse or game titles, please contact us via the inquiry form.

  • What kind of segmentation is possible?

    Filtering is possible based on target attributes such as age group/gender/category set for each metaverse/game. You can also specify the distribution region based on user location information or specify individual metaverse/games for distribution.

  • Are there any specifications for the video?

    You need to submit videos in the following formats: File Format: MP4 Size: Up to 3MB Aspect Ratio: Horizontal 16:9 Video Length: Up to 30 seconds Audio: Not supported in principle Please check the service materials for regulations on video expressions by downloading them. ※Since the ads are also distributed to mobile apps, we generally decline ads that do not comply with the advertising guidelines of Google and Apple. ※Regarding audio, it may be supported depending on the target metaverse/game, so please contact us through the inquiry form for details. ※If you do not have a video, we offer video production as an option. The produced video can be reused without any issues.

  • It's our first time advertising within metaverse/games, and we're anxious. Please tell us about your support system.

    Please rest assured. Our dedicated consultants will comprehensively support you from ad distribution settings to operational support based on best practices from our achievements and the latest overseas cases, until stable operation is achieved.

  • We are an advertising agency. Is a partner contract possible?

    Ad-Virtua is looking for advertising agency partner companies. We can flexibly respond according to your needs, so please contact us through the inquiry form for details.

  • We are game developers. What procedures are necessary for implementation?

    We have prepared a page for developers. For details, please refer here.

CONTACT US

Feel free to reach out

Whether you want to discuss advertising, download our media kit, or request a demo, we're here to help. A team member will respond within one business day.

  • Simulations prepared as soon as the same day
  • Proposals tailored to each company's needs
  • Free online consultations available