Next-gen in-game ads · Ad-Virtua
Deliver video ads like TV commercials on TVs and billboardsplaced across games and metaverses—and reach young audiences at scale.
IN-GAME ADVERTISING
Deliver to hundreds of game titles at once. Run promotions across a wide range of genres.
Action
Sisters Runner
Nintendo Switch PC edition
The sisters from Sisters Royale race into an endless runner! Simple jump-and-skill controls and flexible team builds keep the run going. A Switch hit, now brought to PC on TapFun.
SNS / Hangout
Parallel
Total downloads8M+
A “hangout” app where friends enjoy games, video, and music together. Led by Gen Z and Gen Alpha, average daily time in-app exceeds three hours. Many play while on voice chat, so exposure to in-game ads stays high.
Source: Parallel Inc., release titled “Parallel announces survey on attitudes toward games.”
Puzzle
Monchhichi's Touch-tch
Major IP Official tie-up app
Since 1974, Monchhichi has sold over 70 million units in more than 30 countries—this is the official puzzle game. Loved from parents to Gen Z across three generations; that recognition helps in-game ads land with real brand trust.
Sports
Gaoyan's Miracle Home Run Challenge
Pro baseball camp Booth exhibition track record
A home-run game starring Gaoyan, the official mascot of CS sports channel GAORA SPORTS. Visitors played it live at the GAORA booth during Fighters camp, drawing strong engagement.
The number of titles you can advertise in is
600above*
*As of April 2026. The total is growing every day.
See how ads appear in an actual game—from the player's point of view.
DEMOGRAPHIC
Reach young audiences who are moving away from TV and web ads—right in the spaces where they spend the most time.
Percentage of Gen Z Game Players
Approximately 80%
The majority play games
Source: SHIBUYA109 Entertainment Inc.
Gen Z's Average Gaming Time
Approximately 100 minutes
A significant portion of their free time is spent on gaming
Source: SHIBUYA109 Entertainment Inc.
Gender Ratio of Game Users
64%
36%Well-suited for products and services targeting male audiences
Reference: Mitsubishi UFJ Research & Consulting 'Trends in Online Gaming' (2023)
Brands across industries use game spaces to deepen engagement with younger audiences.
During the in-game ad flight, organic visits to the official website were 26% higher than during the period without ads. Average time on site also rose from 1:09 to 3:04 (a 167% increase), building visibility for the game ahead of launch.
*Measurement periods: Dec 20, 2025–Jan 3, 2026 (no ad delivery); Jan 12, 2026–Jan 25, 2026 (with ad delivery).
Bushiroad Inc.
The in-game ad video surpassed one million cumulative plays, and clips showing the ad spread on short-form video platforms, sparking conversation online. We also saw cases where exposure to the ad led to event attendance*, supporting the event’s PR.
*Identified through interviews with visitors to our booth at the event.
Tokyo Metropolitan Government & XR & Metaverse Industry Show Executive Committee
2 slots / week
PRICING
No setup fees. Straightforward plans you can start from the minimum spend.
¥300,000～/ week
Approx. 1M in-game impressions
Genre You can advertise in over 400 metaverses/games with a wide range of genres including casual/action/RPG/puzzle games. Devices Many are browser games playable on any device or mobile apps for iOS and Android, with some VR-exclusive apps like MetaQuest. We can also guide you to the optimal metaverse/game for your needs. Please contact us through the inquiry form for details.
As of April 2025, total ad views have surpassed 18 million. For the latest updates or metrics for individual metaverse or game titles, please contact us via the inquiry form.
Filtering is possible based on target attributes such as age group/gender/category set for each metaverse/game. You can also specify the distribution region based on user location information or specify individual metaverse/games for distribution.
You need to submit videos in the following formats: File Format: MP4 Size: Up to 3MB Aspect Ratio: Horizontal 16:9 Video Length: Up to 30 seconds Audio: Not supported in principle Please check the service materials for regulations on video expressions by downloading them. ※Since the ads are also distributed to mobile apps, we generally decline ads that do not comply with the advertising guidelines of Google and Apple. ※Regarding audio, it may be supported depending on the target metaverse/game, so please contact us through the inquiry form for details. ※If you do not have a video, we offer video production as an option. The produced video can be reused without any issues.
Please rest assured. Our dedicated consultants will comprehensively support you from ad distribution settings to operational support based on best practices from our achievements and the latest overseas cases, until stable operation is achieved.
Ad-Virtua is looking for advertising agency partner companies. We can flexibly respond according to your needs, so please contact us through the inquiry form for details.
We have prepared a page for developers. For details, please refer here.
CONTACT US
Whether you want to discuss advertising, download our media kit, or request a demo, we're here to help. A team member will respond within one business day.
