With Metaverse Advertising
A next-generation media platform that broadcasts adswithin games Gen Z is passionate about.
Media Coverage
※Actual in-game billboard advertisement.
What is Ad-Virtua?
Advirture is an in-game advertising distribution service (ad network).
It enables the delivery of video ads, similar to TV commercials, on TVs and billboards placed within various games and metaverse environments.
User Demographics
Reach Gen Z males for sure
that's in-game advertising.
Percentage of Gen Z Game Players
Approximately 80%
The majority play games
Source: SHIBUYA109 Entertainment Inc.
Gen Z's Average Gaming Time
Approximately 100 minutes
A significant portion of their free time is spent on gaming
Source: SHIBUYA109 Entertainment Inc.
Gender Ratio of Game Users
64%
36%
Well-suited for products and services targeting male audiences
Reference: Mitsubishi UFJ Research & Consulting 'Trends in Online Gaming' (2023)
Effectiveness
More memorable than traditional web adsleaving.
01
Ad Recall Rate
About180%
Induced recall rate of other web ads※
Benchmark is 33%; 48% recall spontaneously, rising to 58% with inducement
02
Viewability
About140%
Up to 96% of ads viewed, compared to the industry average of 67% for other web ads※
03
Attention
About170%
Equivalent to 29 minutes per 1,000 impressions, compared to the industry average of 17.5 minutes for other web ads※
※ Includes mobile and desktop display ads, Facebook in-feed ads
Source: A study by Broadband provider TalkTalk in the UK
Actual ad delivery screen
Propose utilization plans and placements suitable for your company
Service
Simply upload a video and
instantly launch ads across
multiple platforms.
Cost
Pay-Per-Delivery Plan
¥100,000~(excl. tax)
Estimated CPM: ¥400
A dedicated specialist handles detailed ad settings and reporting.
Ads can be launched as soon as the same day, with invoice payment available.
After registration, a self-service trial plan is also available.
Propose utilization plans and placements suitable for your company
FAQ
- What kind of metaverse/games can you advertise in?
Genre You can advertise in over 400 metaverses/games with a wide range of genres including casual/action/RPG/puzzle games. Devices Many are browser games playable on any device or mobile apps for iOS and Android, with some VR-exclusive apps like MetaQuest. We can also guide you to the optimal metaverse/game for your needs. Please contact us through the inquiry form for details.
- How many views can we expect?
As of April 2025, total ad views have surpassed 18 million. For the latest updates or metrics for individual metaverse or game titles, please contact us via the inquiry form.
- What kind of segmentation is possible?
Filtering is possible based on target attributes such as age group/gender/category set for each metaverse/game. You can also specify the distribution region based on user location information or specify individual metaverse/games for distribution.
- Are there any specifications for the video?
You need to submit videos in the following formats: File Format: MP4 Size: Up to 3MB Aspect Ratio: Horizontal 16:9 Video Length: Up to 30 seconds Audio: Not supported in principle Please check the service materials for regulations on video expressions by downloading them. ※Since the ads are also distributed to mobile apps, we generally decline ads that do not comply with the advertising guidelines of Google and Apple. ※Regarding audio, it may be supported depending on the target metaverse/game, so please contact us through the inquiry form for details. ※If you do not have a video, we offer video production as an option. The produced video can be reused without any issues.
- It's our first time advertising within metaverse/games, and we're anxious. Please tell us about your support system.
Please rest assured. Our dedicated consultants will comprehensively support you from ad distribution settings to operational support based on best practices from our achievements and the latest overseas cases, until stable operation is achieved.
- We are an advertising agency. Is a partner contract possible?
Ad-Virtua is looking for advertising agency partner companies. We can flexibly respond according to your needs, so please contact us through the inquiry form for details.
- We are game developers. What procedures are necessary for implementation?
We have prepared a page for developers. For details, please refer here.
