With Metaverse Advertising
Reach Metaverse/Game Users by
'Non-intrusive ads' that blend into spaces
Propose utilization plans and placements suitable for your company
Metaverse Advertising Explained in 3 Minutes
Media Coverage
What is Ad-Virtua?
Ad-Virtua is an ad network service for in-metaverse/game advertising. We contribute to increasing awareness and enhancing brand value through the following three approaches: ① Video Distribution Plan ② Jack Plan (Collaboration/Tie-up Projects) ③ World Creation Plan
<<Details of Each Plan Here>>※Actual in-game billboard advertisement.
Metaverse Advertising Changes the Marketing Norms
In traditional web advertising like display ads, advertisements often appear unnaturally at unintended times or interrupt the experience, leading users and creators to perceive them as 'intrusive ads'. Metaverse advertising 'Ad-Virtua' offers a natural ad that blends into spaces, providing a new advertising experience that achieves both awareness expansion and brand image enhancement with higher attention and recall rates than traditional web ads.
Features of Ad-Virtua
01
Attention
About170%
Equivalent to 29 minutes per 1,000 impressions, compared to the industry average of 17.5 minutes for other web ads※
02
Viewability
About140%
Up to 96% of ads viewed, compared to the industry average of 67% for other web ads※
03
Ad Recall Rate
About180%
Induced recall rate of other web ads※
Benchmark is 33%; 48% recall spontaneously, rising to 58% with inducement
04
Viewability
40% OFF
eCPM of about 300 yen, compared to the industry average CPM of 500 yen for other web ads※
※ Includes mobile and desktop display ads, Facebook in-feed ads
Source: A study by Broadband provider TalkTalk in the UK
Reasons Why Ad-Virtua is Chosen
01
Quality
Advanced Delivery System with Patent Pending
- Counts as valid views by detecting viewing for a certain period using unique view recognition technology
- Centralized management of multiple campaigns and real-time analysis possible
One-stop Solution Provision
- Comprehensive support from planning and production to operation and effect measurement such as brand lift surveys by XR engineers from GAFAM and marketing experts from foreign consultancies
02
Cost
Reasonable Pricing
- Average CPV (cost per view) is about 2 yen; vCPM (cost per 1,000 views over 2 seconds) is about 400 yen
※YouTube ads have CPV of 4~7 yen and CPM of about 500~600 yen
Transparent Billing Without Running Costs
- Video Distribution Plan is a pay-as-you-go based on CPV
- Jack/World Creation Plans are fixed-price based on your requirements
03
Delivery
Available Anytime, Easy to Implement
- Video Distribution Plan allows ad distribution as early as the next business day after submitting video data
- Jack/World Creation Plans can also be handled in less than half the delivery time compared to standard scratch development
Propose utilization plans and placements suitable for your company
Metaverse Advertising Explained in 3 Minutes
Recommended For Those Who
Want to implement a promotional campaign that creates buzz- Want to appeal their advancedness by utilizing next-generation media ahead of competitors
- Want to gain recognition among Gen Z, who are moving away from existing media
- Want to promote their brand's uniqueness through free spatial presentation
- Are interested in marketing using original metaverse/games
- Want to attract customers and promote sales on their website with mini-games playable in web browsers
Plan List
- 1
Video Distribution Plan
Distribute video ads to various titles based on target attributes such as gender/age group and geographical information
Efficiently expand recognition with minimal effort and cost
- 2
Jack Plan
Collaborate to 'jack the entire space' while keeping the appeal of each title such as gameplay and ability to attract customers
Create high engagement through SNS diffusion (buzz) - 3
World Creation Plan
Completely custom-made from examining the worldview to selecting the metaverse,
space design, and construction,
creating your own original world
Supported Metaverses
Plan List
For Those Who 'Prioritize Cost Performance'
Video Distribution Plan
Distribute video ads to various titles based on target attributes such as gender/age group and geographical information. Efficiently expand recognition with minimal effort and cost.
Plan Contents
- Video Ad Distribution
Object CreationWorld Creation
Price
- Pay-as-you-go
- vCPM about 400 yen※1
Schedule
- Application
Hearing & PlanningDevelopment & Implementation- Submission
- Review
- Distribution
As Early as Next Business Day
※1: Varies between 100~700 yen depending on the display format of the placement
For Those Who 'Aim for Buzz'
Recommended
Jack Plan
Collaborate to 'jack the entire space' while keeping the appeal of each title such as gameplay and ability to attract customers. Create high engagement through SNS diffusion (buzz).
Plan Contents
- Video Ad Distribution
- Object Creation
World Creation
Price
- Fixed Price
- 500,000 or 1,000,000 yen※2
+Options
Schedule
- Application
- Hearing & Planning
- Development
& Implementation
- Submission
- Review
- Distribution
As Early as 1.5 Months
※2: Varies depending on the plan you choose
For Those Who 'Want to Be Thoroughly Particular'
World Creation Plan
Completely custom-made from examining the worldview to selecting the metaverse/space design and construction, creating your own original world.
Plan Contents
- Video Ad Distribution
- Object Creation
- World Creation
Price
- Fixed Price (Estimate Individually)
- From 5,000,000 yen※3
Schedule
- Application
- Hearing & Planning
- Development
& Implementation
- Submission
- Review
- Distribution
As Early as 3 Months
※3: Varies depending on the target metaverse and your requirements
Individual Options
- Ad Video Production
- LP (Dedicated Website) Production
- PR & Promotion Support
- Web Marketing Support
- Effect Measurement (Brand Lift Surveys, etc.)
Propose utilization plans and placements suitable for your company
Metaverse Advertising Explained in 3 Minutes
Image of Ad Delivery Screen
FAQ
- What kind of metaverse/games can you advertise in?
■Genre You can advertise in over 200 metaverses/games with a wide range of genres including casual/action/RPG/puzzle games. ■Devices Many are browser games playable on any device or mobile apps for iOS and Android, with some VR-exclusive apps like MetaQuest. We can also guide you to the optimal metaverse/game for your needs. Please contact us through the inquiry form for details.
- How many views can we expect?
As of the end of July 2024, we have surpassed a cumulative total of 7 million views, generally trending at 700,000 to 1 million views per month. For the latest figures or individual numbers for metaverse/games, please contact us through the inquiry form.
- What kind of segmentation is possible?
Filtering is possible based on target attributes such as age group/gender/category set for each metaverse/game. You can also specify the distribution region based on user location information or specify individual metaverse/games for distribution.
- Are there any specifications for the video?
You need to submit videos in the following formats: File Format: MP4 Size: Up to 3MB Aspect Ratio: Horizontal 16:9 Video Length: Up to 30 seconds Audio: Not supported in principle Please check the service materials for regulations on video expressions by downloading them. ※Since the ads are also distributed to mobile apps, we generally decline ads that do not comply with the advertising guidelines of Google and Apple. ※Regarding audio, it may be supported depending on the target metaverse/game, so please contact us through the inquiry form for details. ※If you do not have a video, we offer video production as an option. The produced video can be reused without any issues.
- It's our first time advertising within metaverse/games, and we're anxious. Please tell us about your support system.
Please rest assured. Our dedicated consultants will comprehensively support you from ad distribution settings to operational support based on best practices from our achievements and the latest overseas cases, until stable operation is achieved.
- We are an advertising agency. Is a partner contract possible?
Ad-Virtua is looking for advertising agency partner companies. We can flexibly respond according to your needs, so please contact us through the inquiry form for details.
- We are game developers. What procedures are necessary for implementation?
We have prepared a page for developers. For details, please refer here.